Compliance Guide

ADA Website Compliance

The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities. Courts have consistently ruled that websites of public accommodations must be accessible.

Legal Risk Notice

ADA website lawsuits have increased dramatically. In 2023, over 4,600 lawsuits were filed against businesses with inaccessible websites. Proactive compliance is significantly cheaper than litigation.

4,605

ADA web lawsuits filed in 2023

14%

Increase from 2022

$25K+

Average settlement cost

98%

Top 1M websites fail WCAG

What ADA Requires for Websites

While the ADA doesn't specify technical standards for websites, the Department of Justice has stated that WCAG 2.1 Level AA is the appropriate standard for web accessibility.

Equal Access

Websites must provide equal access to goods, services, and information for people with disabilities.

Effective Communication

Alternative formats must be available for users who cannot access standard content.

No Discrimination

Businesses cannot discriminate against customers with disabilities in their digital services.

Reasonable Modifications

Websites must make reasonable modifications to policies and practices when needed.

Who Must Comply?

ADA Title III applies to "places of public accommodation." Courts have broadly interpreted this to include websites of businesses that serve the public.

E-commerce websites
Restaurant and hospitality sites
Healthcare provider websites
Financial services websites
Educational institution sites
Entertainment and media sites
Travel and transportation sites
Any business open to the public

Common ADA Website Violations

These accessibility issues are frequently cited in ADA lawsuits.

Missing Alt Text
WCAG 1.1.1

Images without alternative text cannot be understood by screen reader users.

Poor Color Contrast
WCAG 1.4.3

Text that doesn't have sufficient contrast with its background is hard to read.

Inaccessible Forms
WCAG 1.3.1, 3.3.2

Form inputs without labels or error messages are difficult to complete.

Keyboard Traps
WCAG 2.1.2

Users navigating with keyboards can get stuck in certain page elements.

Missing Page Titles
WCAG 2.4.2

Pages without descriptive titles make navigation confusing.

Auto-Playing Media
WCAG 1.4.2

Audio or video that plays automatically can be disorienting.

How to Achieve ADA Compliance

1

Audit Your Website

Run an automated accessibility scan to identify WCAG violations. Follow up with manual testing for issues automation can't catch.

2

Fix Critical Issues

Prioritize fixing issues that block users from accessing key functionality like navigation, forms, and checkout.

3

Add an Accessibility Widget

Provide users with tools to customize their experience while you work on underlying fixes.

4

Publish an Accessibility Statement

Document your accessibility efforts and provide a way for users to report issues.

5

Monitor Continuously

Set up ongoing monitoring to catch new issues before they become legal problems.

Check Your ADA Compliance

Run a free scan to identify accessibility issues before they become legal problems.